Waxesso Logo

As part of a graphic design in branding case study, I developed the brand identity and logo for "Waxesso," a space where music, coffee, and spirits merge to foster creativity and community. Guided by principles of rhetorical devices, semiotics, color theory, and brand identity, I created a visual representation of Waxesso’s core values: inclusivity, creativity, and community. The logo reflects the brand’s mission to curate an immersive, harmonious space where each note, sip, and moment resonates with connection and joyful celebration. Every design choice, from color to form, was carefully crafted to evoke a sense of belonging and shared experiences.